Vicram Chatterjee
Creating work that feels as good as it looks.
The Story So Far
I’m a creative director and content strategist based in Austin, Texas.
My work sits at the intersection of storytelling, production, and strategy.
Over the past five years, I’ve helped grow one of YouTube’s largest food entertainment brands from 1 million to over 10 million subscribers and 1 billion total views.
I’ve built full-scale creative systems from the ground up — writing, producing, editing, designing, and leading teams to deliver content that connects with millions.
I’m focused on exploring new creative frontiers — blending storytelling, culture, and technology to build content that lasts.
Whether it’s behind the camera, in the edit bay, or developing new ideas, my goal is simple: make something worth remembering.
Finding My Focus
Before becoming a creative director, I studied Film and Business at The University of Texas at Austin, where I learned to balance storytelling with strategic thinking.
During that time, I worked part-time as a freelance filmmaker — writing, shooting, and editing short films and branded content around Austin. Those projects taught me how to do everything myself: direct, light, cut, and find creative solutions with limited resources.
I've earned several festival awards, including a Student Emmy for Best Director. Those early years built the foundation for how I approach work today — storytelling with intent, adaptability, and a focus on craft.
Watch my latest passion project
