Two ways to work with me
YouTube strategy
Working sessions and async notes for your channel: what to make next, how to title and thumbnail it, and how to brief your editor.
- Channel audits
- Strategy and idea development
- Titles and thumbnails
- Video and series development
Creative direction & production
Branded content and short vertical videos for businesses, planned, shot and cut by one person, so nothing gets lost between handoffs.
- Scripts and story
- Shoot and direction
- Edit built for retention
- Short vertical videos for businesses
Six years of making videos before going independent
A big part of that was producing on Joshua Weissman’s channel. I wrote, shot, directed, edited and packaged, built the production pipeline, and ran brand partnerships.
It’s where I learned what holds an audience. It isn’t what I’m selling; it’s why my advice is specific.
- 2025 Webby Award
- 2017 Student Emmy
- 500+videos directed and produced
- 1B+views across those videos
- 10Msubscribers reached, up from 1M when I started there
- 50+brand partnerships, including Netflix, Microsoft and Meta
“Your creativity scales when you wrap it in systems.”
From my interview with The Publish Press · Read the feature
Where’s your channel right now?
The method doesn’t change with channel size. Where we start does.
Starting from zero
You’re about to publish, or you just did. We pick a niche and a format you can sustain, and set up packaging before you shoot, so the first videos don’t vanish.
Stuck on a plateau
You upload on schedule and nothing moves. We read what your analytics are saying, repackage the back catalog you already paid for, and rebuild the slate around what’s working.
Big elsewhere, small here
Your Reels and TikToks do millions; your YouTube doesn’t. That’s a conversion problem, not a content problem. We bring over what already works instead of experimenting with your budget.
Trusted clients
Some of the creators and businesses I’ve worked with since going independent in July.
What happens after you get in touch
A free 30-minute call
You tell me where the channel or project is and what’s in the way. I ask a lot of questions.
A plan written for you
I come back with what I think you need: a one-off deep dive or week-to-week support, with exactly what’s included.
We get to work
Ideas, packaging, briefs and working sessions, plus a note after each stretch on what shipped and what’s next.
Tell me what you’re making.
Fill in a short form and I’ll reply within two days. If it’s a fit, we’ll set up a free 30-minute call.