Creative Direction & Production

Every frame, from script to final cut.

Full service creative direction and production, from one set of hands. Over the last six years I've written, filmed, edited, and packaged 500+ videos, including every video I produced for Joshua Weissman's channel, on the way to more than a billion views. Hire the whole pipeline, or the piece of it you're missing.

500+Videos produced
1B+Total YouTube views
50+Brand partnerships
WebbyAward winning work
The full gamut

One person. The entire pipeline.

Most productions lose quality in the handoffs: the writer doesn't shoot, the shooter doesn't edit, the editor never read the brief. I've done every job, so nothing gets lost between them. And I've done them everywhere: kitchens, live events, high pressure sets, and one hour shooting blocks.

01

Scriptwriting & Story

Scripts and story architecture built for retention: hooks that hold, structures that pay off, and writing shaped by what the edit will actually need.

02

Cinematography

I filmed every video I produced for Josh's channel. Food, talent, and story-driven coverage that gives the edit everything it needs, on any set.

03

Production & Direction

Crews, schedules, and shoot days that run on time. I've built production pipelines from the ground up and led cross-functional teams at scale.

04

Editing for Retention

I've edited and led the edit on videos watched by hundreds of millions. Every cut is a decision about whether the viewer stays, and I cut for the stay.

05

Packaging

Titles and thumbnails treated as part of the video, not an afterthought. The best edit in the world doesn't matter if nobody clicks.

06

Branded Content Writing

Brand deals and branded content written to perform like the organic work around them. Integrations the audience actually watches.

For brands

Branded content that doesn't feel like an ad.

The worst thing a brand integration can do is announce itself. I write and produce branded content that keeps the audience watching, because a sponsorship only works when the video does.

  • Brand deal scripting inside creator content
  • Original branded content, concept to final cut
  • Campaigns built around what audiences already love
50+ Brand partnerships delivered
Netflix  ·  Microsoft  ·  Meta
and many more
How it works

From concept to final cut.

01

Tell Me What You're Making

Email me what you're building: a channel, a campaign, a single video. I'll tell you where I fit, whether that's the full pipeline or one piece of it.

02

Concept & Plan

Script, shot list, schedule, and crew. The shoot day is only ever as good as the plan behind it, so the plan gets built properly.

03

Shoot, Cut, Ship

Production through edit through packaging, delivered ready to publish. One point of accountability from the first frame to the final cut.

Ready when you are

Let's make your next project.

Tell me what you're building and where you need me.